Birdsong Peanuts
Originally started as a warehouse company, Birdsong Peanut has emerged as a world leader in grinding peanuts. The company was incorporated by T.H. Birdsong in the year 1911 and it became a part of Birdsong Corporation after it partnered with American warehouse Co which took place in the year 1974. The Birdsong company has never looked back since it started which lead them to improve company to every corner of the country. The main think for this expansion was the potential of their aid as they also focused on buyer deLight and there were quarterly feedback taken from their customers. Depending on the feedback received, the company made a series of changes in favor of their customers which helped them touch the hearts of million of Americans.
Birdsong Peanuts
Birdsong Peanuts
Birdsong Peanuts
Birdsong Peanuts
Motivated by their own success in the Northern and Eastern states the company looked supplementary to enlarge its operations in the remaining parts of the country. In the year 1985, Birdsong Peanuts purchased Farmer's Grin & warehouse company and thereby extensive in the Southeastern states. The head office of the company is settled in Virginia. The company has 4 branches spread across the country. The main goal of Birdsong Peanuts is to become a store leader in its segment of carrying out and for the same purpose the president of the company Mr. Jeff Johnson looked for mergers and acquisitions with the existing companies. The company purchased any small as well as some well established firm in late 80s and 90s. One of the major acquisitions of the company was in the year 1992 when the company took over Blakely Peanut Company.
The functioning of the company is very uncomplicated to understand. The company purchases peanuts from local farmers. The peanuts are then shelled within the company and are made ready for distribution worldwide. It has adopted widespread and aggressive marketing strategy in marketing their products and at the same time has vast estimate of distributors worldwide. The company takes all the initiatives to motivate its distributors by providing them heavy discounts over bulk purchases of products and also helps them in marketing the products by offering them free counseling service. Birdsong peanut today employs to over 125 people.
Birdsong Peanut also has taken any initiatives in group welfare activities. They even had a recreation branch industrialized in the year 1980. This recreation centre conducts separate kinds of sports such as basketball, baseball, and soccer and flag ball. More than 600 children are members of the recreation centre and take part in various activities. The company also has plans to build a sports complex in the upcoming years. Apart from this, they have also taken initiative in developing and maintaining three state parks. All the parks have a unique highLight such as a ceremonial mounds, museum and picnic tables. Birdsong Peanut has also undertaken various society life projects. The most famous is the reparation of Blakely Theater. All these projects have in fact helped the company in addition the brand name of the company and at the same time addition the sales.
Birdsong Peanuts
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